From Zero to $12.5K: How My First Mobile Game Earned $9,900 in In-App Purchases Within 30 Days
💰 Key Financial Metrics
Advertising Revenue
$2,642.80
Optional reward ads only (no forced interruptions)
In-App Purchases
$9,907.70 (£6,711.44 GBP)
15% platform fee + UK taxes deducted
🚀 Launch Strategy and Organic Growth
The brick-breaking RPG hybrid launched on Google Play on July 27 with minimal marketing. A single Reddit post showcasing gameplay mechanics drove 500+ downloads on day one. Install patterns revealed:
- 500+ installs within first 24 hours
- Unexplained surge to 1,500+ daily installs on August 2
- 68% organic retention through first week
🎮 Core Game Mechanics
Bricksbreaker RPG (Bricksbreaker RPG) combines classic arcade gameplay with RPG progression:
- Procedurally generated loot system inspired by Diablo
- 125+ collectible fish with unique rewards
- Infinitely scaling endless mode
- Slot machine-style gold vault mechanic
📈 Monetization Insights
Advertising Strategy
Non-intrusive implementation featuring:
- Death revival options
- Reward multipliers
- Progression boosts
🧠Developer Takeaways
Key learnings from the first-time developer:
- In-app purchases generated 79% of total revenue
- Reddit ads showed poor ROI (£250 budget abandoned)
- Player-driven Discord community formed organically
- iOS version pending App Store approval
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