Inside the World of Teen Roblox Millionaires: How Three 19-Year-Olds Built $70K/Month Businesses Without College

From Skepticism to Verification: Meeting the Roblox Entrepreneurs

After a viral tweet asking, "Is anybody actually making money with video games?", Pat Walls discovered Cole – an 18-year-old developer claiming to earn millions through Roblox. Skeptical but intrigued, Walls flew to Austin to investigate. What he found was striking: three former Ohio residents (Cole, his twin brother Ian, and friend Jake), all around 19 years old, living together in a shared apartment while running interconnected Roblox businesses. Contrary to expectations, there were no luxury cars or extravagant displays – just three focused young men working from a modest but tidy home office setup.

"I expected something flashier," Walls admits. "But their proof was in the data – real-time game analytics showing thousands of active players, verified revenue dashboards, and meticulously documented business operations. This wasn't a rented facade; it was legitimate entrepreneurship on a massive scale."

Demystifying the Roblox Economy: More Than Just Gaming

Cole explains the platform's mechanics: "Roblox is YouTube for video games – anyone can create and publish games. Players use Robux (the platform's currency) to buy in-game items like skins or power-ups. As developers, we earn Robux which converts to real money at a 1 million Robux = $3,500 rate." Crucially, he highlights the platform's staggering scale:

Jake, who operates a Roblox-focused marketing agency, adds: "The real shift is brand adoption. When Nicki Minaj, SpongeBob, or even Mr. Beast enter Roblox, they need interactive experiences – not just banner ads. This creates massive opportunities for developers like us to build campaign content."

The Three Business Models Generating Six Figures Monthly

Cole: The Game Developer ($45K–$70K/Month)

Cole's game "Hide or Die" (ranked top 100 on Roblox) boasts 1 million daily active users with 13,000 concurrent players at any given moment. His revenue comes entirely from in-game purchases:

• Revenue Stream: Robux conversions from item sales (skins, power-ups)
• Monthly Earnings: ~$45K from this single game, with total monthly revenue approaching $70K when including consultancy for other developers
• Key Lesson: After losing $500,000 on two failed projects, Cole emphasizes "test first, then build." He shifted from over-engineering complex games to rapid prototyping – Hide or Die was developed in two weeks.

Ian: The Viral Game Specialist ($25K/Month)

Ian's "Bathe the Baby" (formerly "Bake the Baby") went viral during college winter break, attracting major YouTubers like IShowSpeed. The game now averages 150,000 daily active users with an exceptional revenue metric:

• Key Metric: $1.50 average revenue per paying user – nearly triple the industry standard
• Monetization: Item shops selling skins and abilities (e.g., "shoot a meteor" power-ups)
• Startup Insight: The game's success stemmed from its clickable title and social/replayable mechanics. Ian used his college break to create it, then dropped out after its success.

Jake: The Brand Marketing Agency ($36K/Month)

Jake's company Vector 3 creates marketing campaigns for brands entering Roblox. Unlike game development, his model focuses on client services:

• Client Acquisition: 95% through LinkedIn (sharing educational content and case studies)
• Pricing Structure: $20K–$25K in monthly retainers plus per-project fees
• Operational Efficiency: 45-step templated project plans with video SOPs, managed via Discord. Costs run $10K–$15K monthly (salaries for two full-time staff + contractors).
• Key Insight: "Don't chase business – build expertise first. My path started with middle-school Roblox montage editing," Jake explains.

The Success Formula: Three Non-Negotiables for Roblox Games

After years of trial and error, the trio has crystallized the essential elements for viral Roblox games:

1. Clickability First: The title and thumbnail must grab attention instantly. Examples include "Bake the Baby" (now "Bathe the Baby") or "Hide or Die" – both leverage curiosity or drama.
2. Built for Social Play: 89% of Roblox players engage with friends. Successful games facilitate group play, competition, or collaboration – never solitary experiences.
3. Replayable Design: Create ongoing discovery. As Cole explains: "If players see everything in 10 minutes, they leave. If reaching level 100 promises new content, they'll return daily."

"Following this formula doesn't guarantee success – it might take 5–10 attempts," Cole cautions. "But ignoring it makes failure inevitable. The market rewards speed-to-test over perfection."

The Entrepreneurial Lifestyle: Dispelling Startup Myths

Contrary to "hustle culture" narratives, these young founders emphasize sustainable practices:

• Structured Workdays: Typical day starts at 10:59 AM with a team meeting, followed by 4–5 focused work hours with phones in another room
• Intentional Rest Periods: "We're big on 'work or rest' – no in-between," Cole explains. Evenings involve phone-free time outdoors as the sun sets
• Founder Mental Health: "Creating space for thought makes you a 10x better entrepreneur," Ian adds, contradicting the 24/7 grind myth

Building Your Team: The Critical (and Awkward) First Step

The most surprising insight was their emphasis on relationship-building. All three met through early-stage Roblox collaborations but stress that meaningful connections require intentionality:

"Start by scheduling weekly Google Calendar calls just to talk," Jake advises. "Embrace the awkwardness. And crucially – keep relationships separate from transactions. These are people you'd help unconditionally, not potential clients."

Their framework for aspiring entrepreneurs? Focus relentlessly on developing skills first: "Take interests you're good at, become better than average, work as a freelancer, and expertise will lead to opportunity – not the other way around," Jake concludes.