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Michael Seibel - How to Plan an MVP
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00:13:50

Building a True MVP: How to Launch Fast and Validate Your Idea

The core truth about MVPs: Build something ridiculously simple for your first users—just enough to test if you can deliver any value at all.

Why Startups Fail Before Launching Anything

Many founders never put a product in front of users. They get stuck researching, refining, or chasing a "perfect" vision. Michael Seibel, who led Y Combinator's accelerator and co-founded two YC startups, emphasizes that the critical path for pre-launch startups is brutally simple: launch quickly, get initial customers, talk to users, and iterate.

The most common failure? Building for months—or years—without user feedback. Your "full vision" is just an idea in your head. It might not align with what users actually need. As Seibel states: "Hold the problem you’re solving tightly. Hold the customer tightly. Hold the solution you’re building loosely."

MVP ≠ Minimum Viable Product (It’s Minimum *Testable* Product)

Forget jargon. Your MVP is the absolute simplest thing you can build to test value delivery for your initial target users. It should take weeks—not months—to create. Key characteristics:

  • Extremely limited functionality: Solve one core problem for a narrow user group. Ignore "nice-to-haves."
  • Fast to build: Use no-code tools, spreadsheets, or a landing page if needed.
  • Not special: It’s just a starting point for iteration—not a finished product.

Real-World MVP Examples (Spoiler: They Were "Bad")

Company Day-One MVP Critical Omissions
Airbnb (2008) Static site listing co-founder's apartment No payments, no map view, manual coordination
Twitch (as Justin.tv) One video stream: Founder’s life No multiple channels, no video games focus
Stripe (as "/dev/payments") Basic payment integration for developers No bank deals, manual founder-led integrations

All started with severely limited—but testable—versions that evolved based on user feedback.

The Launch Misconception: Press ≠ Progress

Forget "magical launches." No one remembers Google’s, Facebook’s, or Twitter’s initial launches. For startups:

  • Real launch: Getting your first customers to use your product (happens quietly).
  • Press launch: Buzzworthy media events (happens much later, if ever).

Delaying customer validation for "perfection" is fatal. As Seibel argues: "You have no freaking idea whether it’s going to work until you put something in front of people." Talking to users about an imaginary product isn’t validation—using an imperfect one is.

When You Might Need a "Heavy MVP"

Most startups can build lean MVPs in weeks. But in regulated industries (fintech, biotech, aerospace), initial testing takes longer. Even then:

Your MVP can still be lightweight: a simple website explaining your solution. This lets you test user interest and collect early sign-ups in days.

Focus on validating demand—not engineering complexity—before navigating regulations. Many "heavy" MVPs start as conversational prototypes.

4 Tactics to Build Your MVP in 3 Weeks

  1. Time-box your scope: Commit to launching in 21 days. Only build what fits that window. This forces ruthless prioritization.
  2. Write your spec down: Document exactly what you’ll build before coding. This prevents scope creep from investor/user opinions. If you change direction, acknowledge it explicitly.
  3. Cut features relentlessly: A week into development, remove anything non-essential. If nothing seems removable, cut the "least essential" item. Momentum matters more than completeness.
  4. 💡 Don’t fall in love with your MVP: Treat it as iteration zero—not your legacy. None of Airbnb, Twitch, or Stripe resemble their first versions.

Key insight: Speed of validation beats depth of features. Build the smallest thing that tests your riskiest assumption—then iterate based on real user behavior.

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